I have always wanted to have a company that sold products that people really love – I mean things that people will tell their friends about because they love it so much! After trying a few different ideas, I finally realized that candy is that one thing for me that I have always really loved to buy. Ever since I was a little kid, I loved going down the candy isle to pick out something. Once I had that realization, deciding to start a candy company was an easy decision.
So in 2012, my wife Jackie and I started Shurms Candy. Our first candy was a caramel apple candy. It was a bite-sized chewy candy that had a fantastic taste. It really tasted like an actual caramel apple and it was much neater to eat!. This candy did really well for us, but it just didn’t generate the level of excitement from our customers that I was looking for. Over the next few years, we tried several other candies – each one getting more and more excitement.
Finally, in February of 2018 we launched MichiGummies – an awesome tasting gummie candy in the shape of Michigan! We brought our newest creation to a Michigan-themed event at Eastern Market in Detroit to formally introduce our Michigan shaped gummies. As the crowds of people started pouring in, there was a woman that came over to our booth. She looked at our candy for a little while trying to figure out what it was. Once she got what she was looking at, she said, “Oh my gosh! Gummies in the shape of Michigan! I think I’m going to cry!” At that moment, I knew that we finally had the product I was looking for! MichiGummies have been generating that level of passion from our customers ever since.
Since then, we have also introduced a sour version of the MichiGummies along with MichiMinis – another brightly colored, fantastic tasting candy in the great shape of our great state! And we plan to keep introducing more great candies that get Michiganders excited! So keep coming back to see what we’re up to!