I have always wanted to have a company with products that people really love – I mean things that people will tell their friends about because they love it so much! I messed around with different things for a while and then I finally realized that candy is one of the things that I have always loved like that. Once I had that realization, deciding to start a candy company was an easy decision.
So in 2012, my wife Jackie and I started Shurms Candy. Our first candy was a caramel apple candy. It was better than the caramel apple suckers because it was a small chewy candy that you could enjoy much quicker than eating a sucker or an actual caramel apple. This candy did really well for us, but it just didn’t generate the level of excitement from our customers that I was looking for. Over the next few years, we tried several other candies – each one getting more and more excitement.
Finally, in February of 2018 we launched MichiGummies. We attended All Things Detroit as a vendor shortly after in March – there is where we formally introduced our Michigan shaped gummies. Not long after the crowds of people started pouring in, there was a young lady that came over to our booth. She looked at our candy for a little while trying to figure out what it was. Once she got what she was looking at, she said, “Oh my gosh! Gummies in the shape of Michigan! I think I’m going to cry!” At that moment, I knew that we finally had the product I was looking for! MichiGummies have been generating that level of passion from our customers ever since.
Later that same year, we launched a sour version of the MichiGummies. And that too, has been exciting people all over our great state. Now, we plan to keep building on this successful idea of combining a great tasting candy with the cool shape of Michigan. We are looking to launch our next new candy in June of 2019 and many more to come after that!